If you want to stay on top of your current clients, your ideal target market, and how to attract customers in your niche industry, then using social media marketing and archiving your socials is key. Not only will you benefit from broadcasting your products and services via social media channels like Facebook or Instagram, but you can archive social media to see how customers respond to your marketing attempts.

Do customers respond positively to specific messages or do they enjoy certain posts? Do they not “like” or comment on other types of posts? By understanding how clients and customers interact with your social media as a whole, you can use this data and information not provide knowledge about how to interact with your ideal clientele base in the future.

After all, using online and social media marketing is key to reaching your target customers, staying in touch with your current clients, and developing a more personal relationship with your target market. Instead of just sending mass emails that are impersonalized, you can respond to someone’s comment on your Instagram post or “like” something that a person commented on your Facebook status.

Click here to see a few reasons why businesses should archive their social media interactions and how this can help the efficiency of a business!

Should I archive social media for my business? Yes – find out why!

Allow keyword monitoring

Are you curious as to what words people are using to search your business? What words do you use that people are most attracted to? If someone is trying to find out the best carpenter in their local area – and your social media posts contain the words “carpenter” and their specific location – then you are at a much higher likelihood of interacting with this person! Use keyword monitoring on your social media to help you figure out the types of posts that are working, increase your capital gain, identify any troublesome search results that can hurt your business, and stay on top of what the competition is doing. Start archiving your social media to allow for keyword monitoring to boost your SEO engagement!

Might be necessary for a government audit

If you find that you are complying with all of the state regulations and federal regulations in terms of privacy and what you can do/cannot do on your social media business page, archiving social media is key to staying on top of any legal matters by our business. Avoid any problems with a lawsuit or being sued by someone else by having information for a government audit.

A screenshot will not work during archiving

If you are archiving your information, you need to use a specific archive social software instead of just screenshots. Screenshots cannot be proven to be accurate and they can be edited- whereas archive social media software is 100% reliable and trustworthy.

Conclusion

Protect yourself, your business, and your reputation by archiving social media posts and interactions! Avoid arguments with customers from turning into legal issues by using archive social software to clear up any misinformation, figure out your best marketing strategy, and develop good relationships with your customers.